About Us

At PickFit, our journey begins in 2023 with a simple dream; A father and son wanting to step away from the monotony and dredge of corporate life and create something that truly spoke to us, resonating with what it is that makes us tick. 

As Lahoris, the love for food goes beyond human comprehension, as if it flows within our veins. It was clear as day that our foray into the world of entrepreneurship could only revolve around food; something that struck a balance between being delectable while being healthy, something that was good for your heart as much as it was good for your soul. Surrounded by a city that celebrates flavor and tradition, we set out to prove that healthy eating doesn’t have to be boring and bland. 

And that is how we came up with the idea of creating granola bars, bars that would marry taste with health benefits, showing that they don’t have to be diametrically opposed. 

Today, PickFit has expanded and grown to include new products like cereals, honey, and chocolate bars, keeping our original mission of making sure that everything we put forth are a delight for your taste buds. For us, this is bigger than business. It is about creating something that we, and every Pakistani can be proud of.   Every bite of PickFit carries one promise: providing unparalleled taste without compromising on your health goals. 

Fuel your day, the PickFit way!

Regards, S & S
Founders